A decentralized reputation ecosystem that enables publishers to demonstrate their integrity, advertisers – to safely diversify publicity investment and to enable regular individuals to take part in Internet content improvement.
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A user is provided with a browser add-on which allows them to share their knowledge of data assets involved in the environment for a reward. User rates content, age settings and usabilities by participating in short and comprehensive studies and sharing their emotions about the continuing advertising campaigns. Data are processed and saved in the blockchain.
